This project was created for my integrated campaigns course at Newhouse as a solution to the goal of establishing Biotene as a beacon of empathy for those suffering from Dry Mouth. Additionally, this was the winning campaign chosen by Grey Group and the client.

Attributions: Meaghanne O’Connell, Isabel Drukker, Christophe Nabhan, Andy Xu, Ru Wang

Summer 2019

This project was created for my integrated campaigns course at Newhouse as a solution to the goal of making Hanes relevant and connecting them with the Millennial and Gen Z target audience.

Attributions: Meaghanne O’Connell, Isabel Drukker, Christophe Nabhan, Andy Xu, Ru Wang

Summer 2019

This project was created for my digital branding course at Newhouse as a solution to the goals of increasing awareness and engagement for the SAVEDx brand. Additionally, this was the winning campaign chosen by the client.

Attributions: Meaghanne O’Connell, Jessica Andrews, Dylan He, Logan Paul

Spring 2019

For my personal project in my Digital Branding and Strategy course, I explored extended reality, which included 360 video, virtual reality, augmented reality, and mixed reality. This project culminated through the creation of a faux media company, The Digital Ad Magazine, a magazine that would live digitally online with a connected social media platform. This magazine was meant to produce content targeting those interested in new technology and contagious advertising.

Spring 2019

This project was created for my media planning course at Newhouse as a solution to the goals of increasing foot traffic, engagement and overall positive perceptions of Pier1 stores.

Attributions: Isabel Drukker, Ru Wang, Jessica Andrews, Keaton Darney

Fall 2018

This project was assigned in my Strategic Principles and Practices course at Newhouse to create an integrated, creative campaign for a brand in six weeks.

Attributions: Bianca Bergeron & Keaton Darney

Summer 2018

This project was created for my account planning course in Newhouse to address the goal of increasing sales within the millennial generation, during the Halloween season.

Attributions: Meaghanne O’Connell, Keaton Darney, Logan Paul, Rodolfo Estrada

Fall 2018

This project was done for my Account Planning course at Newhouse to evaluate Lululemon and perform a thorough social media audit on the brand, using technical measurement tools.

Fall 2018

COMING SOON

During my second semester at Newhouse I worked on research for the Media Nxt Report. My role was to explore user experience (UX) and its effects on trust with consumers throughout different media.

Spring 2019